GEARS OF WAR 3
Hover over the thumbnails to see the designs.
CLIENT
Xbox
DESCRIPTION
This campaign was created to spur interest and excitement for the fans of the Gears of War franchise. Instead of a traditional campaign that would comprise of an email and maybe a downloadable gift, codes where released via social media that allowed recipients’ to download a wide variety of promotional gifts.
SKILLS
The programs Illustrator and Photoshop were the workhorses for creating all of these tactics. A considerable amount of time was spent drawing each paper craft character, creating and testing the 3D posters and rendering the various other downloadable tactics.
